It is very likely that you already know or have heard the name of the town of Villajoyosa, known as La Vila.
This town is located at the foot of the Mediterranean 30 km north of Alicante and is undoubtedly one of the most charming towns in the Costa Blanca.
The first thing that makes you fall in love is its great local charm, and it is not surprising that Villajoyosa is called "the happy city", for its houses with brightly painted facades that were once the houses of the fishermen.
As it happens in a large part of Spain, gastronomy is a point of reference and Villajoyosa was not going to be less, thanks to its great tradition of local produce; typical Valencian cuisine takes center stage and its streets smell of paellas and fish.
The community of Alicante has a high reputation also in sweet gastronomy; Their nougats, ice creams and chocolates are known, especially Valor Chocolate Factory, a beautiful and sweet experience highly recommended to visit in Villajoyosa.
This town by the mediterranean sea, is an ideal option to escape the bustle of coastal cities like Benidorm in Costa Blanca, but still you will not lack for anything. Villajoyosa's wide promenade is full of terraces, open-air bars and restaurants where you will enjoy a great atmosphere during the summer season.
Undoubtedly, the true charm of Villajoyosa is its old town, which, accompanied by the waters of the Amadorio River (Vila River) and its picturesque scene of small houses of multiple striking colors, are a symbol of this municipality.
Why the colorful houses in Villajoyosa?
This tradition comes from ancient times, when the fishermen arrived at the port and wanted to quickly identify their house, a tradition that has survived to this day and that the neighbors have maintained culturally.